Data protection
The controller responsible for data processing is:
Tasli
Röpkestraße, 43
40235 Düsseldorf
support@muruta.de
We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.
1. ACCESS DATA
You can visit our website without providing any personal information. Each time you access a page, the web server automatically saves a server log file containing information such as the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), thus documenting the access. This access data is evaluated solely for the purpose of ensuring the smooth operation of the website and improving our services. This serves our legitimate interest in the correct presentation of our website, which outweighs any potential impact on your privacy, in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. All access data is deleted no later than seven days after your visit to our website.
2. DATA PROCESSING FOR CONTRACT EXECUTION, CONTACTING AND WHEN OPENING A CUSTOMER ACCOUNT
We collect personal data when you voluntarily provide it to us as part of your order or when contacting us (e.g., via contact form or email). Required fields are marked as such because we absolutely need this data to process your order or your inquiry, and you cannot submit your order or contact request without providing it. The specific data collected is evident from the respective input forms. We use the data you provide for contract processing and handling your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR.
If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we will use your data for the purpose of opening the customer account. Further information on the processing of your data, in particular its transfer to our service providers for the purpose of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After complete fulfillment of the contract or deletion of your customer account, your data will be restricted from further processing and deleted after the expiry of the statutory retention periods under tax and commercial law pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this policy. You can delete your customer account at any time, either by sending a message to the contact address described in this privacy policy or by using the corresponding function in your customer account.
MERCHANDISE MANAGEMENT SYSTEM
For order and contract processing, we use merchandise management systems from external service providers. These service providers process data on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
3. DATA PROCESSING FOR THE PURPOSE OF SHIPPING PROCESSING
For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
DATA TRANSFER TO SHIPPING SERVICE PROVIDERS FOR THE PURPOSE OF SHIPPING NOTIFICATION
If you have given us your express consent during or after your order, we will, on the basis of this consent and in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, pass on your email address and telephone number to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or coordination.
You can withdraw your consent at any time by contacting us using the contact details provided in this privacy policy or directly with the shipping provider at the contact address listed below. After you withdraw your consent, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this policy.
DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany
4. DATA PROCESSING FOR PAYMENT PROCESSING
When processing payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.
4.1 DATA PROCESSING FOR TRANSACTION PROCESSING
Depending on the payment method selected, we will forward the data necessary for processing the payment transaction to our technical service providers, who act as data processors on our behalf, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary for processing the payment. This serves the purpose of fulfilling the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g., on their own website or via technical integration in the ordering process. In this respect, the data protection policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES
Where necessary, we provide our service providers with additional data, which they, as our data processors, use together with the data required for processing the payment for the purposes of fraud prevention and optimizing our payment processes (e.g., invoicing, processing disputed payments, supporting accounting). This serves our legitimate interests, which, in accordance with Article 6(1)(f) GDPR, override any conflicting interests, in protecting ourselves against fraud and in efficient payment management.
4.4 ENGAGEMENT OF DEBT COLLECTION SERVICE PROVIDERS
We will forward your data to a commissioned debt collection agency (Collectia GmbH, Brunnwiesenstr. 4, 94469 Deggendorf, Germany) if our payment claim remains unpaid despite prior reminders. In this case, the debt collection agency will collect the claim directly. This serves the purpose of fulfilling the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR and safeguarding our overriding legitimate interests in the effective assertion and enforcement of our payment claim pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.
5. ADVERTISING VIA EMAIL, POST, TELEPHONE
5.1 Email newsletter with registration
When you subscribe to our newsletter, we use the data required for this purpose or data you have separately provided to send you our email newsletter regularly based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time, either by sending a message to the contact details provided in this privacy policy or via a link provided in the newsletter.
After you unsubscribe, we will delete your email address from the mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.
5.2 NEWSLETTER DISTRIBUTION
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
5.3 POSTAL ADVERTISING AND YOUR RIGHT TO OBJECT
Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g., to send you interesting offers and information about our products by mail. This serves our legitimate interest in contacting our customers for advertising purposes, which outweighs your interests in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by contacting us using the contact details provided in this privacy policy.
The advertising mailings are sent by a service provider who processes data on our behalf, and to whom we pass on your data for this purpose.
5.4 Telephone Advertising
If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, we will use the data required for this purpose or data you have separately provided for our own advertising purposes, e.g., to inform you about interesting offers and our products. You can revoke your consent at any time either by sending a message to the contact address described in this privacy policy or by informing us verbally during any phone call. After revocation, we will delete your telephone number unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is legally permitted and about which we inform you in this policy.
The advertising calls are made by our service providers as part of processing on our behalf, to whom we pass on your data for this purpose.
6. COOKIES AND OTHER TECHNOLOGIES
GENERAL INFORMATION
To make your visit to our website more attractive and to enable the use of certain functions, we use various technologies, including so-called cookies, on different pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).
We use technologies that are essential for the use of certain functions of our website (e.g., the shopping cart function). These technologies collect and process your IP address, the time of your visit, device and browser information, and information about your use of our website (e.g., information about the contents of your shopping cart). This processing is based on our overriding legitimate interests in optimizing the presentation of our offerings, in accordance with Article 6(1)(f) of the GDPR.
Furthermore, we use technologies to fulfill our legal obligations (e.g., to be able to demonstrate consent to the processing of your personal data) as well as for web analytics and online marketing. You can find further information on this, including the respective legal basis for data processing, in the following sections of this privacy policy.
You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact details described in the privacy policy.
7. USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES
If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted once the purpose for which it was collected has ceased and we have discontinued using the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your options for withdrawing your consent can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the respective technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
7.1 USE OF GOOGLE SERVICES
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information about your use of our website that is automatically collected by Google technologies is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard contractual clauses for data protection issued by the European Commission. If your IP address is collected via Google technologies, it is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on a joint controllership agreement pursuant to Article 26 GDPR. You can find further information about data processing by Google in Google's privacy policy .
GOOGLE ANALYTICS
For website analysis purposes, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not combined with other Google data. Data processing is based on a data processing agreement with Google.
For the purpose of optimizing the marketing of our website, we have activated the data sharing settings for "Google products and services." This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The data sharing with Google under these settings is based on an additional agreement between data controllers. We have no control over Google's subsequent data processing.
We also use the Google Analytics extension function Google Optimize to create and conduct tests.
For web analytics, Google Analytics uses the Google Signals extension, which enables so-called "cross-device tracking." If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports about your usage behavior (especially cross-device user numbers), even if you switch devices. We do not process any personal data in this context; we only receive statistics generated by Google Signals.
GOOGLE ADS
For advertising purposes in Google search results and on third-party websites, a so-called Google Remarketing cookie is set when you visit our website. This cookie automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID based on the pages you have visited. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent user behavior after you have reached our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a page or subscribing to a newsletter) may be collected. This data is then used to create pseudonymous user profiles.
GOOGLE RECAPTCHA
To protect our web forms from misuse and spam by automated software (bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyzes your website usage using JavaScript and cookies. Other cookies stored in your browser by Google services are also evaluated. No personal data from the input fields of the respective form is read or stored.
YOUTUBE VIDEO PLUGIN
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended privacy mode we use, transmitted to Google and subsequently processed by Google, only if you play a video.
7.2 USE OF FACEBOOK SERVICES
USE OF FACEBOOK PIXEL
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a page or subscribing to a newsletter) from which user profiles are created using pseudonyms. As part of the so-called extended matching process, additional hashed information is collected and stored for matching purposes, which can be used to identify individuals (e.g., names, email addresses, and telephone numbers). For this purpose, the Facebook Pixel automatically sets a cookie when you visit our website, which automatically enables the recognition of your browser when you visit other websites using a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.
The information about your use of our website that is automatically collected by Facebook technologies is generally transmitted to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Insofar as the data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses issued by the European Commission. Further information about data processing by Facebook can be found in Facebook 's privacy policy.
FACEBOOK ANALYTICS
Facebook Analytics uses data collected via the Facebook Pixel to generate statistics on visitor activity on our website. This data processing is based on a data processing agreement with Facebook. The analysis of this data serves to optimize the presentation and marketing of our website.
FACEBOOK ADS
We advertise this website on Facebook and other platforms using Facebook Ads. We determine the parameters of each advertising campaign. Facebook is responsible for the precise implementation, in particular the decision regarding the placement of ads for individual users. Unless otherwise stated for the specific technologies, data processing is based on an agreement between joint controllers pursuant to Article 26 GDPR. This joint controllership is limited to the collection of data and its transmission to Facebook Ireland. Subsequent data processing by Facebook Ireland is not covered by this agreement.
Based on statistics about visitor activity on our website generated via Facebook Pixel, we run group-based advertising on Facebook using Facebook Custom Audiences by defining the characteristics of the respective target group. Facebook acts as our data processor within the framework of the extended data matching process used to determine the respective target group.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we use Facebook Pixel Remarketing to operate personalized advertising.
We use Facebook Pixel conversions for web analytics and event tracking to measure your subsequent user behavior after you have reached our website via a Facebook Ads advertisement. This data processing is based on a data processing agreement with Facebook.
7.3 OTHER PROVIDERS OF WEB ANALYTICS AND ONLINE MARKETING SERVICES
USE OF CRITEO FOR ONLINE MARKETING
We advertise this website in search results and on third-party websites through our advertising partner Criteo SA , 32 Rue Blanche, 75009 Paris, France ("Criteo"). When you visit our website, a retargeting cookie from Criteo or its partners is automatically set. This cookie uses a pseudonymous cookie ID and the pages you have visited to enable interest-based advertising. Data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. We determine the parameters of each advertising campaign. Criteo is responsible for the precise implementation (e.g., deciding on the placement of individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information, and information about your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo's advertising partners.
USE OF THE VIMEO VIDEO PLUGIN TO EMBRACE THIRD-PARTY CONTENT
To integrate third-party content, the Vimeo LLC video plugin, 555 West 18th Street, New York, NY 10011, USA ("Vimeo"), collects data (IP address, time of visit, device and browser information), transmits it to Vimeo, and Vimeo then processes it. This data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For website analysis purposes, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information about your use of our website that Google automatically collects is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Your IP address is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence on or access to data processing by Vimeo, including the settings and results of Google Analytics. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
8. SOCIAL MEDIA
8.1 Social plugins from Facebook, Instagram, and WhatsApp
Our website uses social media buttons from social networks. These are simply embedded as HTML links, so no connection is established with the servers of the respective provider when you visit our website. Clicking on one of the buttons opens the website of the respective social network in a new browser window. There you can, for example, click the Like or Share button.
8.2 OUR ONLINE PRESENCE ON FACEBOOK, INSTAGRAM, YOUTUBE
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored when you visit our online presence on the aforementioned social media platforms for market research and advertising purposes. Pseudonymous user profiles will be created from this data. These profiles can be used, for example, to display advertisements both on and off the platforms that are likely to correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as contact options and your related rights and settings for protecting your privacy, can be found in the providers' privacy policies linked below. Should you require further assistance, please feel free to contact us.
Facebook is a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). Information about your use of our online presence on Facebook, automatically collected by Facebook Ireland, is generally transferred to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses issued by the European Commission. Data processing in connection with visits to a Facebook fan page is based on a joint controllership agreement pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here .
Instagram is a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). Information about your use of our online presence on Instagram, automatically collected by Facebook Ireland, is generally transferred to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses issued by the European Commission. Data processing in connection with visits to an Instagram fan page is based on a joint controllership agreement pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here .
YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses issued by the European Commission.
9. CONTACT OPTIONS AND YOUR RIGHTS
As an affected party, you have the following rights:
- In accordance with Article 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;
- In accordance with Article 16 GDPR, you have the right to request the immediate rectification of inaccurate personal data or the completion of incomplete personal data stored by us;
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In accordance with Article 17 of the GDPR, you have the right to request the erasure of your personal data stored by us, unless further processing is necessary.
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- necessary for the establishment, exercise or defense of legal claims;
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According to Article 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you object to its deletion;
- we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or
- You have objected to the processing pursuant to Article 21 GDPR;
- In accordance with Article 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
- According to Article 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your habitual residence, your place of work, or the location of our company headquarters.
If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as for the revocation of granted consent or objection to a specific use of data, please contact us directly using the contact details in our legal notice.
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Right to object After you exercise your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. This does not apply if the processing is for direct marketing purposes. In that case, we will no longer process your personal data for this purpose. |